Most successful brands make use of a Brand Style Guide to help define their Corporate Identity (CI). Learn the best way to create a professional style guide for your brand.
Content Marketing Insights
Category: Content Marketing
Is it more effective to create your content in-house, or to hire professional writers to get the job done? We lay out 3 possible approaches that can deliver a high-quality company blog. Includes editorial plan template for download.
2020 has been a game changer of a year in so many ways. It’s changed how we’ve been able to connect with each other both personally and professionally, and it’s changed how businesses reach their customers. So what will change for content marketers in 2021, and what will stay the same?